Tagged digital , Health , internet , online. You go online and there are none available. You check with friends and they tell you that they found it…weeks ago. Have you ever wondered how people hear about the items they intend to purchase for the holidays? A new report chronicles the sources of information consumers use to learn about holiday gifts.
Long-gone are the days of the old Sears Wish Book. The toys were conveniently located in the middle of the catalog and it always seemed to open to the ultra cool GI Joe battle scene or the bridge of the USS Enterprise with its spinning teleporter room.
The toys were never as cool as the pictures. Today, digital tools are the primary way holiday shoppers learn about the gifts they intend to buy.
The digital revolution has given shoppers all the information they need. Mobile has made that information more powerful and portable. It has also given you more opportunities to create unique selling opportunities and set yourself apart from the competition. Take time to look at all of your digital promotional entities. Does it give customers a reason to shop at your location?
Does it set you apart from your competitors? Does it easily tell consumers where you are located and how to contact you? The holidays are very busy, shoppers make quick decisions. For more information on digital campaigns that will bring you great holiday success, please contact your Orlando Sentinel Media Group representative or: Al Fiala Advertising Research Manager Posted in Digital , Holidays , Shopping.
Tagged Christmas , digital , Hannukah , Holiday , mobile , retail , shopping , social , stores. The economy remains a challenge for many consumers and they are looking for savings wherever they can. Consumers are also looking convenient methods of attaining those savings. Many consumers are relying on coupons and technology has added to the traditional ways that shoppers find the savings they need. Another benefit from coupons is that they can provide a competitive advantage between you and other businesses as well as increasing your top of mind awareness. Coupons help your organization stay relevant with consumers when they are looking for reasons to cut back.
For more information on drawing more shoppers to your business, please contact your Orlando Sentinel Media Group representative or: Al Fiala Advertising Research Manager Posted in Coupons , Digital.
Tagged coupon , digital , inserts , offer , savings , shopping. Moms have a tough job and deserve all the help they can get. There is a new research study that looks at the devices moms use. The wide range of digital devices moms employ gives you more ways to connect with them and promote your products.
The multitude of devices gives you lots of device based targeting options. Chef Boyardee or Chef Boyardee Jr, DiGiorno Pizza, Aveeno Hair Product,. Colgate Toothpaste, 4, 5. Dawn Dishwashing Liquid 19 or 24oz, or Direct Foam, Right off the bat here is a quick summary of some of the featured items:.
After a much needed break, we are now back home and went grocery shopping. Must purchase in one transaction.
Limit one coupon per transaction. Coupon prints at register. The wording of this coupon piqued my interest because I wondered what Hair Cuttery considered a purchase to be. I have now called 4 different salons in the Orlando area, and received 3 different answers.
Breaking: Body found in woods near Wedgefield identified as kidnapped year -old from Winter Garden · Tacko Fall signs with Celtics, B.J. A popular makeup brand that I like also does not seem to make their coupons available online to print out. I feel cheated that I can't get these.
The one hold out told me to call her corporate office and to talk to someone about selling them advertising. After she finally understood that I was not selling advertising but was calling about a Hair Cuttery coupon, she told me that her store does not accept coupons and then said she had to go and hung up. So, does anyone out there know what Hair Cuttery considers to be a purchase?
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